Today’s pace of business and how quickly we are delivering solutions serve as a reminder for how easy it is to forget about the change agent aspect of the Business Analyst role. It seems like in a rush to deliver the solution on time, within budget, value delivery, and of course meeting the needs of the customer, we forget all about the “Change Needs” of the customer and stakeholders.
Stakeholder Analysis is an activity that is often performed in a 15 minute discussion and not given the time it deserves. After all, like other requirements these are not needs that the business will come out and state explicitly. Could you imagine a business user telling the BA in a requirements workshop:
“I need you to hold my hand, tell me more, tell me 22 times about the way this impacts my world. I know you may have told me before, but I was still thinking about the thing you said before and how that changes my world, so I guess I missed it when you said it before. Let me digest this, and digest some more, let me give you ideas how to make my life easier, and then allow me to change my mind as I understand it better and become more comfortable with the new world. Realize that I do not think about how to improve my process and technology all day so it takes me time to get out of the box I work in and follow where you are coming from. Help me understand the big picture, why are we doing this again? How does this help the organization overall? It feels like a bunch of people got together and decided on the solution without talking to those whose life it impacts the most. I am scared that all this change is really about cutting costs to then cut my job. ”
Maybe we should start drawing “Change Scope Diagrams”, where instead of the arrows depicting the user goals or data (of a traditional Scope Diagram), they depict the changes the user will experience by implementing the solution? This would of course accompany the traditional scope diagram. A high level summary pictorial view, identifying all the ramifications of change that the solution brings to their world?
Imagine the perspective change of the project team if the project has a high level summary view of the human impact side of the project? A document they could look at and in less than 5 minutes be aligned on stakeholder change needs.
How would you approach a user interview or requirements workshop differently if you knew the change impacts, concerns, resistance, and influence the person(s) had before walking into the meeting?
How about the benefit of a place to capture, facilitate and share additional items related to change after that meeting, things you learned about the stakeholder attitudes, concerns, ideas, etc . . .?
